LOGO Sign FAQ
General Program Information
What is the LOGO program?
A combination of a Specific Information Sign (the main blue service panel) and Business Panels (individual business Logo panels) to help inform motorists of nearby service businesses relating to Gas, Food, Lodging, and Camping. Only your registered business name, symbol, or trademark is allowed. An additional qualified supplemental message may also be allowed.
Is my business qualified for the LOGO program?
There are multiple factors relating to business qualifications.
- Your business must meet all of the minimum requirements listed in Sec. 13a-124a-3 of the State Regulations for your business type.
- Your business must be located in the vicinity of a qualified interchange.
- If your business meets all of the previous requirements and you are still interested in participating in the LOGO program, please contact DOT.LogoSigns@ct.gov so the Department can verify if space is available for your business.
My business does not qualify for the LOGO program. Can my business be installed on an Attraction sign?
The Attraction signs are not part of the LOGO program. For more information on the Attraction program, please click here.
What does it cost to participate in the LOGO program?
There is a non-refundable $2,000 application fee. Please contact DOT.LogoSigns@ct.gov prior to submitting your application.
Application fee does not cover costs associated with sign installation.
Is there a waiver for a business that doesn’t meet all of the qualifications for a particular service?
No
When are Trailblazer signs required?
- Off-Ramps
- Trailblazer signs are installed if the business is not visible from the ramp termini.
- When the business is visible from the ramp termini, Trailblazer signs shall not be installed.
- Conventional
Roadways
- Trailblazer signs are installed where a turn is required off of the roadway that intersects the ramp. The Trailblazer sign is installed at the crossroad to indicate the required turn.
Can I have a Trailblazer sign (off-ramp or conventional roadway sign) installed without a mainline sign?
No.
Where are the Specific Information Signs placed?
Specific Information Signs are installed along limited access highways, normally within one (1) mile in advance of an exit. The signs are placed in the order of Camping, Lodging, Food, and Gas as observed in the direction of travel.
My business is changing branding and I would like to change my Logo panels, what should I do?
The Department will have to review and approve all branding changes. Please contact DOT.LogoSigns@ct.gov.
What supplemental messages are allowed on the Logo panel?
Only ONE supplemental message may be displayed such as:
- Open 24 Hours
- Drive Thru
- Closed Sunday
Can a service within a service qualify? For example, a food service within a gas facility.
Yes. Both services must meet the qualifications for the associated service type.
If a business with a Logo panel is purchased, can the new owner maintain the existing place on the Specific Information Sign?
Yes.
Can a seasonal business participate?
Only Camping facilities can participate as a seasonal business. The facility may be closed to the public for not more than 180 consecutive days between November 1 and the following May 1.
How far from the interchange can a business be located?
- Gas facilities shall be located not more than 1 mile from the off-ramp terminus.
- Food facilities shall be located not more than 2 miles from the off-ramp terminus.
- Lodging facilities shall be located not more than 3 miles from the off-ramp terminus.
- Camping facilities shall be located not more than 10 miles from the off-ramp terminus via a paved road.
What are the minimum requirements for a business to qualify?
Your business must meet all of the minimum requirements listed in Sec. 13a-124a-3 of the State Regulations for your business type.
Why is there a limit to six Logo panels per service and per sign?
Signing limitations are as specified in the State Regulations Sec. 13a-124a-2.
I have a question not answered above.
Please contact DOT.LogoSigns@ct.gov
Applying to the LOGO Program
Is my business qualified for the LOGO program?
There are multiple factors relating to business qualifications.
- Your business must meet all of the minimum requirements listed in Sec. 13a-124a-3 of the State Regulations for your business type.
- Your business must be located in the vicinity of a qualified interchange.
- If your business meets all of the previous requirements and you are still interested in participating in the LOGO program, please contact DOT.LogoSigns@ct.gov so the Department can verify if space is available for your business.
Is there space available for my Logo panel?
- For
existing Specific Information Signs:
- 4 Panel – If the 4 panel sign is full, it is possible to change the 4 panel sign to a 6 panel sign.
- 6 Panel – If the 6 panel sign is full, bumping rights are based on the closest six (6) qualified businesses from the off-ramp.
- Where
no Specific Information Sign exists:
- New signs can be installed at qualifying interchanges where space permits.
What does it cost to participate in the LOGO program?
There is a non-refundable $2,000 application fee. Please contact DOT.LogoSigns@ct.gov prior to submitting your application.
Application fee does not cover costs associated with sign installation.
Is there a waiver for a business that doesn’t meet all of the qualifications for a particular service?
No
Do I get to choose the placement of my Logo panel on the Specific Information Sign?
No.
How do I apply?
- Ensure your business meets all of the minimum requirements listed in Sec. 13a-124a-3 of the State Regulations for your business type.
- Ensure your business is located in the vicinity of a qualified interchange.
- If your business meets all of the previous requirements and you are still interested in participating in the LOGO program, please contact DOT.LogoSigns@ct.gov so the Department can perform a pre-approval.
- If your business passes the pre-approval process, the Department of Transportation will send interested parties an application package that includes an application and application instructions.
- If your business is still interested in participating in the LOGO program, then you must submit a completed application containing the necessary information with an application fee in the form of a certified check or money order in the amount of $2,000 per interchange. In the event the request is not approved, the application fee will not be refunded.
How do I apply for an encroachment permit?
More information relating to the encroachment permit process can be found here: https://www.ct.gov/dot/cwp/view.asp?A=1394&Q=259544
I have a question not answered above.
Please contact DOT.LogoSigns@ct.gov
Fabrication and Installation
Who makes the Logo panel(s)?
The applying business must provide the Logo panel artwork to the Department for review and approval. The applying business is then required to hire a company to fabricate the Logo panel(s) to meet the Department’s standards for sign sheeting.
How do I choose a sign fabricator and what does it cost to have a Specific Information Sign, Trailblazer sign(s), and Logo panel(s) made?
Choosing a sign fabricator is up to the applying business. The specifications relating to materials and size will be provided upon final approval and are also noted in the specifications question. A new Specific Information Sign can typically cost $15,000 - $25,000.
Can the Department fabricate and/or install a Specific Information Sign, Trailblazer sign, and/or Logo panel?
No
Who installs the Specific Information Sign, Trailblazer sign(s), and/or Logo panel(s)?
All LOGO program signs are installed by a Contractor hired by the applying business following the encroachment permit process.
How do I apply for an encroachment permit?
More information relating to the encroachment permit process can be found here: https://www.ct.gov/dot/cwp/view.asp?A=1394&Q=259544
Where are the Specific Information Signs placed?
Specific Information Signs are installed along limited access highways, normally within one (1) mile in advance of an exit. The signs are placed in the order of Camping, Lodging, Food, and Gas as observed in the direction of travel.
I have a question not answered above.
Please contact DOT.LogoSigns@ct.gov